Despite the headlong rush by virtually everyone in marketing and media to adopt AI tools and technology — from sophisticated agentic planning and measurement aids to things as ordinary as…
SharkNinja got a taste of F1 fandom when its products turned up in Brad Pitt’s racing film last year. Fans warmed to the brand and plenty finally twigged that Shark…
Brands and agencies are spending more money than ever on featuring famous faces in advertising, with creators commanding bigger roles and paydays. But the creator economy’s next challenge isn’t finding…
The advertising industry has a talent problem it desperately needs to confront: AI is eliminating the work that used to develop future leaders, and most agencies aren’t building a replacement…
This holiday season, shoppers aren’t blindly trusting AI assistants to do their shopping on their behalf. According to a new Feedvisor survey, ChatGPT is where 16% of shoppers start looking for products.…
There’s no longer one way to pitch for a big account, and the holdco earnings calls keep proving it. Asked about it on Havas’ earnings call last week, CFO and COO…
Advertisers’ primary goal hasn’t changed over the past 75 years: They are still trying to reach potential customers with engaging messages. While the goal remains the same, the channels through…
New strata lines are forming across the top layers of the agency world, as the Big Three (Publicis, Omnicom and WPP) cement their status as top dogs in size, scale…
Publicis Groupe CEO Arthur Sadoun said this week that he’s pitching directly to CEOs, and the industry hasn’t stopped chewing it on since. Some of the messages landing in Digiday’s…
As AI transforms how consumers search and shop, Wirecutter wants to be more than a product review site built on affiliate links.The New York Times-owned brand is expanding into new…
